Magic Makers
Marketing
Collective
AN AGENCY POWERED BY
BLACK + BROWN WOMEN
empower. connect. learn.
PODCAST
The Magic Touch Podcast spotlights individuals from creative campaigns we all know and love.
coming soon
Meet Manageing Partner:
Britney Elayne Coleman
Britney Elayne Coleman is a dedicated entrepreneur and community advocate committed to driving positive change. She established
BE Creative Marketing Studio with a vision to redefine the marketing landscape through innovative strategies and exceptional brand experiences.
As a strategic marketer and impact-driven leader, Britney volunteers her expertise with pro-bono clients; amplifies youth empowerment as a Board Member of Influencing Action Movement, and furthers the organization’s mission as Strategic Marketing and Impact tri-chair for Delta Sigma Theta Sorority Inc. With a passion for community engagement and a heart for service, Britney leverages her skills and leadership roles to make meaningful contributions and inspire others to join her in building a brighter, more inclusive future for all.
Britney holds a B.A. in Communications Management and Business Administration from Howard University.
Meet Manageing Partner:
Felicia D. Williams
Felicia D. Williams is an innovative marketing and event strategist with over 10 years of proven experience.
She founded HiTouch Enterprises in February 2016, a full service Event Production and Brand Strategy firm based in Philadelphia. Since its founding, Felicia has raised over $5 Million for nonprofits, planned over 300 events, festivals, seminars and youth programs, and led various strategic marketing and branding campaigns.
In addition to her professional career, Felicia works every day encouraging families, students and other leaders to use their voices to advocate for quality education, reduce violence, hold government agencies and businesses accountable, bring women to full equality and provide equal access to jobs and resources for minorities.
Felicia is Founder and President of the Influencing Action Movement and immediate Past Chair of the Philadelphia Commission on Women, where she still serves as a member.
Felicia holds a BBA in Marketing from Howard University, Certification in Content Strategy from Northwestern University and Masters in Adult and Organizational Development from Temple University.
Companions & Animals For Reform & Equity (CARE)
TASK
CARE aimed to launch its first conference, The Gathering, in Philadelphia, focusing on inclusivity and community engagement. They sought a BIPOC-led agency to manage a three-day event featuring a welcome happy hour, comprehensive programming, and a community fair with free produce and pet food markets.
Magic Makers was chosen to produce the event. We skillfully handled logistics for 150 attendees in the inaugural year, coordinating all aspects of the event from the happy hour to the community fair, ensuring each component aligned with CARE's mission of community support and inclusivity.
IMPACT
The successful execution of The Gathering by Magic Makers led to its annual recurrence, now entering its third year. Attendance has doubled to 300, demonstrating the event's growing influence and Magic Makers' capability to scale their event management expertise to accommodate increased participation and expanding event features.
Frankford CDC| Pause Park Activations
Task
Frankford Community Development Corporation inaugurated the Frankford Pause Park, aiming to activate the space with free, engaging summer programming. They sought a dynamic company to create and manage diverse community events, enhancing local engagement and park usage.
Solution
Magic Makers was selected to design and execute a vibrant series of weekly events, including music showcases, movie nights, salsa lessons, and paint nights. They also organized a resource fair and the park's annual Fall Festival, ensuring a broad range of activities to attract diverse community participation.
Impact
Over three years of continuous collaboration with Frankford CDC, Magic Makers has significantly increased community involvement and park visibility. Their efforts have led to television coverage and generated over 500,000 impressions on social media, highlighting the park's role as a community hub and boosting local interaction.
Love Park | Multicultural Marketplace
Task
Post-pandemic, Love Park sought to revitalize community engagement and support local small businesses through eight weeks of summer programming. They needed an agency to manage diverse events that would attract and involve various community segments.
Solution
Magic Makers won the RFP and organized a Multicultural marketplace, securing sponsorships from the African American Chamber of Commerce and the Hispanic Chamber of Commerce. They enhanced the event with entertainment showcases, yoga sessions, and a special Kids Day Party featuring various activities.
Impact
The programming not only revitalized community engagement but also significantly increased visibility for local businesses. Due to the success, which included media coverage and promotional radio buys, Magic Makers' contract was extended to produce the marketplace for two additional consecutive seasons.
Connect
With Us.
marketing@magicmakerscreative.com
@magicmakers_phl